“The clarity you gain in four hours can save you months of guessing, overspending, and overworking.”
FOR SALON, SPA + BEAUTY BUSINESS OWNERS
You’re Busy. You’re Booked.
So Why Doesn’t Your Business Feel More Profitable?
Find what’s costing your beauty business money, time and growth — and leave knowing exactly what to fix next.
Beauty Business Activator Workshop
LIVE ONLINE • 4-HOUR BUSINESS WORKSHOP
Simple strategies. Real numbers. Clear next steps.
In 4 Hours, We’re Going Under the Hood of Your Business
This isn’t four hours of random business advice. We’re going to look at the areas that actually affect your profit, your time, your team, and your ability to grow.
You’re Making Money. But Are You Keeping Enough of It?
Your calendar is full.
Your team is busy.
Revenue is coming in.
But somehow… there never seems to be enough left.
Maybe your pricing is off.
Maybe payroll is eating too much.
Maybe your services aren’t producing what you think they are.
Maybe you’re spending hours doing things that should no longer depend on you.
The problem is hard to fix when you don’t know where the leak is.
In 4 Hours, We’re Going Under the Hood of Your Business
01 — PROFIT
Where Is Your Money Going?
Understand what your numbers are actually telling you and identify where profit may be slipping away.
02 — PRICING + CAPACITY
Are You Charging Enough for the Time You’re Giving?
Look at pricing, service time and capacity to see whether being “booked” is actually translating into profit.
03 — TEAM
Is Your Team Growing the Business—or Creating More Work?
Look at payroll, productivity, expectations and leadership.
04 — SYSTEMS
Why Does Everything Still Need You?
Identify the places where your business is unnecessarily dependent on you.
05 — YOUR 90-DAY PLAN
What Needs Your Attention First?
Leave with clear priorities instead of another massive list of things you “should” be doing.
This Workshop Is For You If…
✓ You own a salon, spa, med spa, PMU, lash, esthetics or barber business.
✓ You have a storefront and a team — or you're actively building one.
✓ Your business is generating revenue, but you know it could be more profitable.
✓ You’re tired of guessing what to fix next.
✓ You want a business that works without requiring more and more of you.
**You don’t need another business idea.
You need to know which idea actually deserves your attention.**
Beauty School Taught You Your Skill.
But Who Taught You How to Run the Business?
Pricing • Payroll • Profit • Leadership • Systems • Hiring • Cash Flow • Growth
Most beauty professionals were trained to become great at their craft.
Very few were taught how to become the CEO of a profitable business.
That’s the gap we’re going to start closing.
Meet Misty
Beauty Business Consultant • Entrepreneur • 23+ Years in the Beauty Industry
I’ve been behind the chair, owned businesses, managed teams, made payroll, trained beauty professionals and learned some business lessons the expensive way.
I know what it feels like to be busy and still wonder why the numbers don’t make sense.
Today, I help beauty business owners get clear on the pieces that actually drive profit, growth and freedom—without making business more complicated than it needs to be.
“You don’t need more random business advice. You need clarity on what comes next.”
What Happens When You Finally Get Clear
★★★★★
“In less than two hours, I gained insights I could start applying immediately. I walked away with clarity and real action steps.”
— Sundi Nelson
★★★★★
“I came to Misty stuck, confused, and overwhelmed in my business. Misty has a way of making even the hard things—like finances, systems, and strategy—feel clear and doable. Through her coaching, I stopped procrastinating, put my back-end systems in place, and gained the clarity and confidence to grow my business. The biggest shift of all is that I now take myself seriously as a CEO.”
Hannah Joslin
Brand & Editorial Photographer
★★★★★
“Working with Misty gave me clarity, confidence, and peace in my beauty business journey. She helped me define my ideal client, build a strong foundation, set boundaries, and even supported me with referrals, clients, and invaluable resources. I’ve grown so much, personally and professionally, and I’m incredibly grateful for her guidance. I highly recommend her to any beauty professional ready to grow with intention and confidence.”
— Jennifer Mau, Wedding & Event Hair and Makeup Artist
★★★★★
“Misty is an amazing educator and very helpful when it comes to the industry. She has so much experience and gives you confidence that she will be there for you even after training. She’s a great person all around and I highly recommend her.”
— Melissa R., Micropigmentation Technician
★★★★★
“I enjoyed your class! You are very patient and you give very clear and concise instructions that anyone can follow. Not only are you a GREAT instructor, but you have a GREAT personality, which makes it much easier to not be nervous. You are very easy to talk to and work with, which is so valuable when learning something new.”
— Shelia Whatley, Med Spa Owner
Here’s What You Get
Beauty Business Activator Workshop
✓ 4 hours live with Misty
✓ Profit + numbers review
✓ Pricing and capacity strategy
✓ Team + leadership review
✓ Systems assessment
✓ Your 90-Day Action Plan
General Admission — $47
Want More Support? Upgrade to VIP — $95
Your VIP Upgrade Includes:
✓ 45–60 Minute VIP Hot Seat Session
Stay after the workshop for a smaller, more personal coaching session where you can ask questions and get direct feedback from Misty on your business.
✓ Personalized 90-Day Action Plan Review
Get help tightening your priorities so you leave knowing exactly what deserves your attention first.
✓ Profit Leak Take-Home Workbook
Use this after the workshop to continue reviewing the areas that may be costing your business money, time, or growth.
✓ CEO Numbers Cheat Sheet
A simple reference guide to help you know which business numbers deserve your attention on a regular basis.
✓ 30-Day Workshop Replay Access
Go back through the training, review your notes, and revisit the areas that matter most to your business.
✓ Bonus Business Templates
Practical tools you can use to help organize your next steps, team, priorities, and CEO responsibilities.
The biggest VIP benefit?
You get Misty’s eyes on your business.
Instead of leaving wondering,
“But what does this mean for me?”
you’ll have the opportunity to ask, get feedback, and leave with clearer direction.
You Can Keep Guessing…
Or you can spend four hours actually figuring out:
What’s costing you money.
What’s costing you time.
What needs to change.
And what you can finally stop doing.
Because You Can’t Fix What You Can’t See.
Beauty Business Activator Workshop
© The Dawn Collective